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ASBIS receives dual recognition at the CXO Insight Middle East Awards

December 16, 2025

ASBIS receives dual recognition at the CXO Insight Middle East Awards

ASBIS Middle East, a subsidiary of ASBISC Enterprises PLC (WSE: ASB), is proud to announce its recognition as the “Omnichannel Distributor of the Year” at the prestigious Champions of the Channel Awards.

Additionally, Faraz Ali Khan, Marketing Director of ASBIS Middle East, has been honored with a significant individual accolade, Channel Marketing Champion. This recognition, presented by CXO Insight Middle East, highlights the company’s commitment to excellence within the IT distribution landscape.

These accolades celebrate innovation, leadership, and outstanding service within the technology channel community across the MENA region.

ASBIS’s dedication to delivering exceptional solutions and services to its partners and customers has been further affirmed through this recognition, alongside its robust team of specialized professionals. The company’s successful implementation of a comprehensive omnichannel strategy has enhanced customer experiences and streamlined operations across sales and support channels.

"We are thrilled to receive these recognitions from CXO Insight Middle East. These awards reflect our unwavering commitment to excellence in the IT distribution sector. They underscore our adaptive strategies and the efforts of our dedicated team and partners.” – said Faraz Khan.

The Champions of the Channel Awards serve to highlight remarkable achievements and set benchmarks for excellence in the technology sector. ASBIS’s innovative approach to utilizing technology for seamless customer engagement across multiple platforms was a key factor in its recognition.

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