During #FastStart FY’27 in Dubai, the ASBIS team had the opportunity to engage with the Pure Storage (now Everpure) team and our valued partners in one place, aligning on strategic priorities and long-term vision.
Throughout the 2025 fiscal year, ASBIS significantly strengthened Pure Storage’s regional presence by expanding addressable markets, unlocking new enterprise opportunities, and increasing market share in Enterprise Storage business.
ASBIS and Pure Storage established their partnership in 2018, aiming to collaborate across various countries. Currently, ASBIS is responsible for distributing Pure Storage technology across the EMEA region, which encompasses 29 countries in Central Eastern Europe, Caucasus and Central Asia. We are confident in our ability to accelerate Pure Storage business growth in the coming year, with a particular focus on opportunities in the rapidly expanding AI market.
We would also like to express our sincere appreciation to the ASBIS and Pure Storage teams for their talent, proactive approach, and dedication.
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