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ASBIS OPENS ITS THIRD BANG & OLUFSEN STORE IN THE USA

September 15, 2026

ASBIS OPENS ITS THIRD BANG & OLUFSEN STORE IN THE USA

ASBIS Group (WSE: ASB) - a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has officially opened its third flagship Bang & Olufsen store in the United States. Located at Stanford Shopping Center in Palo Alto, California – one of the premier retail destinations in Silicon Valley, known for its carefully curated mix of luxury brands and unique design-led experiences – the new location is the eighth Bang & Olufsen store opened by ASBIS worldwide and the third in the U.S.

With the Palo Alto opening, ASBIS now operates three flagship Bang & Olufsen stores in the United States, located in both Northern and Southern California.

ASBIS currently operates 57 premium and luxury retail stores. The entire network includes 36 Apple Premium Reseller stores (iSpace), 8 Bang & Olufsen stores, and 13 Samsung stores in Poland.



“Opening 3 Bang & Olufsen flagship stores in California in less than a year is an important step in developing ASBIS’ Premium & Luxury Retail business in USA. We see strong long-term potential in the US market for premium audio and home technology. We plan to continue expanding our retail presence and strengthening our partnership with Bang & Olufsen,” said Serhei Kostevitch, CEO of the ASBIS Group.

The new flagship occupies approximately 260 sq m (2,800 sq ft) at 660 Stanford Shopping Center, one of Silicon Valley’s premier retail destinations, known for its curated mix of luxury brands and design-led experiences. Designed to offer a seamless and immersive journey through sound, the Palo Alto store features a series of dedicated demonstration areas that allow visitors to explore Bang & Olufsen’s products across different listening environments.

“Palo Alto is a natural home for Bang & Olufsen, bringing us into a community that has long valued innovation and the role technology can play in enriching everyday life,” says Jean Maraine-Jin, Market Director North America, West Coast at Bang & Olufsen. “For more than a century, we have approached sound with that same spirit of curiosity and with full professionalism. This new store gives us an opportunity to bring that philosophy to life in a highly personal and immersive way.”

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