ASBIS Signs Acer Distribution for KSA

ASBIS Signs Acer Distribution for KSA

ASBIS Middle East has signed a distribution deal with PC vendor Acer for the market of Kingdom of Saudi Arabia (KSA).

May 17, 2012, Dubai (UAE) -- ASBIS Middle East, a subsidiary of the ASBISC Enterprises PLC (WSE: ASB), has signed a distribution deal with PC vendor Acer for the market of Kingdom of Saudi Arabia (KSA).

ASBIS will supply the KSA channel with the entire range of Acer's products under the terms of the agreement. The addition of Acer will cement its push in the retail sector in the Kingdom as Acer has a comprehensive retail portfolio.

“Acer is a leading brand in the notebook and PC space and the company is delighted to have tied this deal as these solutions will offer broader opportunities for retailers and resellers in KSA,” – said Hesham Tantawi, ASBIS Vice President for Middle East, Turkey and Africa (META) region.

“ASBIS is looking forward to strengthen its presence in the Kingdom and it is vital that the company partners with vendors that have been growing in the Middle East rapidly.”

The Kingdom of Saudi Arabia is the latest addition to Acer distribution in ASBIS that already covers Belarus, Ukraine, Kazakhstan, Armenia, Bulgaria, Croatia, Serbia, Slovenia, and Kaliningrad region of Russian Federation.

ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, more than 1,240 employees and 26,000 active customers in over 85 countries worldwide, and its revenue reached US$ 1,48 billion in 2011. For more information visit the company's website at

About Acer
Acer's PC-centric product offering includes notebook and desktop PCs, servers and storage, LCD monitors, projectors, and smartphones and tablets. Sub-brands include the consumer-focused Aspire series, and commercial sector TravelMate and Veriton series. See for more information.

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