ASBIS adds LG Electronics distribution

March 13, 2013

distribution agreement, LG

ASBIS adds LG Electronics distribution

ASBIS has signed an agreement with LG Electronics to distribute IT products and equipment in the countries of North Africa and Middle East

January, 2013, Dubai (UAE)-- ASBISC Enterprises PLC (WSE: ASB), an expert in IT distribution on EMEA markets, has signed an agreement with LG Electronics (LG), a global leader and technology innovator in consumer electronics, to distribute IT products and equipment in the countries of North Africa and Middle East.

The deal between two companies is covering Egypt, Libya, Iraq and Gulf countries of the Middle East.

“We are extremely pleased to enter the partnership with LG Electronics that will ensure our channel customers in the MENA region will be provided with the highest quality IT products,” says Laurent Journoud, Executive Vice-President for New Business Development at ASBISc Enterprises PLC. “LG brand is one of the most recognisable worldwide and it makes LG products very attractive to our channel customers and the consumers.”

Chung-Young (C.Y.) Kim, Sales Director, LGEGF, said: “We are contented to conclude the agreement with ASBIS recognized that this is the best way to make effective progress at the MENA marketplace in respect that ASBIS has the strong and experienced sales staff coupled with abundant knowledge and contacts within the market.”

The distribution agreement includes the specified range of LG Electronics IT products: Projectors, external hard disks and optical storage drives.

Optical storage devices line incorporates DVD and Blu-ray Drives, the cutting-edge computer products that allows not only store important data securely, but also improve load speeds for the latest software. In addition, LG DVD and Blu-ray drives allow you to watch movies in rich colour and stunning clarity.

From convenient all-in-one mouse scanners to portable theatre hard disk drives – that’s the range of LG external hard disks; everyone can find the right IT product to meet its specific needs. Finally, available in Full HD, HD-Ready, SVGA and XGA resolutions, LG projectors are multi-functional computer products that make it possible to display dazzling presentations, show movies in vivid colour, and more.

ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, more than 1,240 employees and 26,000 active customers in over 85 countries worldwide, and its revenue reached US$ 1,48 billion in 2011. For more information visit the company's website at

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. For more information, please visit

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