ASBIS has recently been featured in a cover story by Channel Post MEA
In an exclusive interview, Hesham Tantawi, Vice President of ASBIS Middle East, discussed the company’s plans and current business initiatives.
A key focus for ASBIS is its ambitious growth strategy aimed at penetrating the African market. The company plans to establish offices in Ghana and the Ivory Coast, leveraging Africa’s burgeoning digital economy and its youthful spirit of innovation.
Mr. Tantawi highlighted the importance of this expansion, citing the continent’s rapid developments in connectivity, infrastructure, and digital services. By setting up regional hubs, ASBIS aims to strengthen its collaborations with local partners, resellers, and system integrators, which will facilitate a more efficient supply chain and improve access to technology in African markets.
The company is also committed to participating in significant technology events, such as GITEX Kenya and Al Everything MEA Egypt, to connect with local stakeholders and customize solutions that address regional needs. This strategic expansion leverages ASBIS’s established success in the Middle East, reinforcing its reputation as an innovation-driven distributor. Additionally, with a particular focus on the gaming sector, ASBIS intends to cultivate a comprehensive gaming ecosystem tailored to diverse audiences.
As Africa’s digital transformation progresses, ASBIS is poised to play a pivotal role in shaping the technological landscape of the continent.
Source: ChannelPost MEA
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