This year’s convention attracted approximately 70,000 attendees to Johannesburg’s Nasrec Expo Centre, showcasing a significant interest in pop culture and gaming among both experienced gamers and newcomers. LORGAR™ partnered with Checkers Sixty60 to design an engaging activation space that became one of the highlights of the event.
The LORGAR™ x Checkers booth attracted a diverse audience eager to explore the latest technological offerings. Attendees had the opportunity to test LORGAR™’s gaming devices – from keyboards to gaming monitors – and experience how they work together as part of a connected ecosystem powered by LORGAR PLATFORM. From setting up macros and RGB sync to switching game profiles and tracking performance stats, visitors saw how the platform brings every device into a single, customizable environment.
Sales during Comic Con were noteworthy, with LORGAR™ ranking among the top brands for total sales in the Checkers zone. One standout product, the KBP7075-W-WH wireless keyboard, completely sold out by the end of the event, indicating strong consumer demand. Additionally, the Spin-the-Wheel giveaways were popular, culminating in a final prize draw with over 100 participants, which contributed to a lively booth atmosphere.
The outcomes of Comic Con Africa 2025 lay the groundwork for future initiatives. The collaboration between LORGAR™ and Checkers Sixty60 is essential for expanding the brand’s presence across 45 TechX Zones in South Africa. The two companies are planning new promotional strategies and in-store activations, and will be holding follow-up meetings to evaluate their achievements and discuss further regional growth.
In summary, Comic Con Africa 2025 has significantly boosted LORGAR™’s visibility and established a robust foundation for expanding its influence in the South African gaming market. The connections forged and experiences shared during the event are set to drive LORGAR™’s progress as it aims to become the preferred tech ecosystem for gamers.
Disclaimer: The information contained in each press release posted on this site was factually accurate on the date it was issued. While these press releases and other materials remain on the Company's website, the Company assumes no duty to update the information to reflect subsequent developments. Consequently, readers of the press releases and other materials should not rely upon the information as current or accurate after their issuance dates.