McAfee Enters Russian Retail Market

McAfee Enters Russian Retail Market

Partners with ASBIS Distribute McAfee Retail Solutions Throughout Growing Russian Market


Partners with ASBIS Distribute McAfee Retail Solutions Throughout Growing Russian Market

Santa Clara, Calif. – July 2, 2012 – McAfee and ASBIS announce a partnership to deliver McAfee consumer solutions including McAfee® Anti-Virus Plus, McAfee Internet Security and McAfee Total Protection to retailers across Russia. McAfee is entering the fast-growing consumer market and will offer solutions through ASBIS’ network of retail partners. McAfee have chosen to partner with ASBIS because they are one of Russia’s leading retail distributors. ASBIS will also distribute McAfee solutions in Ukraine, Belarus, Georgia, Azerbaijan, Kazakhstan, Turkmenistan and Uzbekistan.

“Today’s consumers use their computers and the Internet as a part of their daily lives and it is important that they feel safe and secure when doing so,” said Nick Viney, VP Consumer, Mobile and Small Business, McAfee EMEA. “Our partnership with ASBIS enables consumers in Russia to buy McAfee’s market-leading solutions to allow them to safely use the internet and protect themselves from malware, viruses and cyber criminals.”

For the first time, McAfee solutions will be in retail stores throughout Russia, Ukraine, Belarus, Georgia, Azerbaijan, Kazakhstan, Turkmenistan and Uzbekistan. The retail sector is the largest business sector in Russia and, therefore, important for McAfee. Russia will be the 4th biggest PC/Notebook market in the world by 2012 according to IDC.

“There has been explosive growth of threats so it is important that Russian consumers have market-leading solutions,” commented Vladimir Levakov, general director at ASBIS Russia. “Concerns around cyber-security continue to rise and McAfee solutions offer outstanding protection with great ease-of-use. This agreement is also extremely important to OEMs and System Integrators, ASBIS’ usual customer stacks, as it opens huge opportunities in their businesses.”

McAfee solutions provide market-leading protection from viruses and other threats. McAfee solutions scan and block dangerous emails, risky web content and online threats like viruses, Trojans, spyware, and rootkits. Cybercriminals are masters of disguise. McAfee Active Protection™ immediately looks at suspicious material and determines its risk to help keep computers secure. Extra layers of Internet security software block cyber criminals breaking in or sneaking out with personal information. This traffic cop patrols non-stop to prevent malicious software from gaining access to your PC. It permanently destroys sensitive files to ensure that they cannot be retrieved by other users when you donate, recycle, lend or upgrade your PC.

McAfee now blocks stealthy botnet software by denying its attempts to connect your PC to web addresses that belong to criminals. This extra defence helps prevent computers from sending out personal information to Internet crime networks. Portable storage devices can be infected in their travels, spreading malicious code from system to system. McAfee scans and blocks portable storage devices for viruses, Trojans and worms before they can wriggle into a PC and network. Many people get McAfee protection because they are already infected. McAfee works to remove infections as the software installs.

For more information, please contact:

Natalia Levkina
Marketing Manager
ASBIS Russia

Michelle Spencer
+44 1753 513200

About McAfee
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world's largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by its unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe.

ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, more than 1,240 employees and 26,000 active customers in over 85 countries worldwide, and its revenue reached US$ 1,48 billion in 2011. For more information visit the company's website at

Note: McAfee is a registered trademark of McAfee, Inc. in the United States and other countries. Other names and brands may be claimed as the property of others.

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