ASBIS Croatia to Distribute DELL

ASBIS Croatia to Distribute DELL

ASBIS Croatia Begins Distribution of Dell’s Products to Domestic Consumer and SMB Market

ASBIS Croatia Begins Distribution of Dell’s Products to Domestic Consumer and SMB Market

Limassol (Cyprus), April 24, 2008 -- ASBIS Group, a leading supplier of computer hardware and software to the EMEA emerging markets, announced that after a successful launch in Russia, Ukraine, Bulgaria, Belarus, Turkey, Slovenia, Cyprus and the Middle East it received Dell authorized distributor status in Croatia.

The new agreement covers Dell's award-winning laptops, PCs, monitors and enterprise products, and ASBIS will focus on providing Dell’s solutions to the Consumer and SMB market in Croatia. ASBIS Croatia will begin supplying Dell products to its channel partners before the end of May 2008 and will ensure full stock availability towards mid June.

Andrew Nicholson, Dell Country Manager, said, “Dell is actively focusing on the SMB and consumer market in Croatia and Dell sees the appointment of ASBIS as a further step to provide customers with the greater availability and choice in Croatia. With the launch of the new Inspiron and Vostro products we believe that Dell has a very competitive and unique offering for the Croatian market.

For the portable PC market, ASBIS will offer Dell's Inspiron, Latitude, Vostro and XPC lines, as well as gaming play stations.

Tomislav Kovač, ASBIS Croatia Sales Director, commented, “During almost 10 years of our local operations, we have established a strong position on IT market, growing even faster than the market itself. With the help of channel partners, ASBIS Croatia has achieved tremendous results distributing products of several major worldwide vendors, such as Intel, AMD, Seagate, Hitachi GST, and many more. Our efforts have been recognized by one of the world’s largest A-brand manufacturers, Dell, with which we plan to strengthen its operations on the Croatian market, especially focusing on consumer and SMB segments.

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ASBIS Group is a leading IT distributor based in Cyprus. It specializes in the distribution of computer hardware components, software, blocks and peripherals. ASBIS has own subsidiaries in 23 countries, more than 900 employees, 20000 customers, and its revenues reached almost US$ 1.4 billion in 2007. ASBIS also distributes its own brands, Canyon (MP3 players, networking products and other peripheral devices), and Prestigio (LCD monitors, laptops, external storage, leather USB accessories). For more information, visit the company's website at

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