May 18, 2023



PRESS RELEASE - 17 May 2023. Limassol, Cyprus

ASBISc Enterprises Plc, a leading Value Add Distributor, developer, and provider of IT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), further strengthens the product portfolio of smart solutions for the home and office. The company became a distributor of the Midea brand, a leading manufacturer of intelligent household appliances, including air conditioners, refrigerators, and washing machines. 

Midea products can be purchased through the ASBISc distribution network in Romania, Bulgaria, Lithuania, Estonia, Latvia, Croatia, Hungary, Slovakia and Slovenia. 

As part of the signed agreement, ASBIS will launch a new product from Midea - Smart Bladeless Tower Fan & HEPA Air Purifier with Remote Control - an intelligent bladeless tower fan and HEPA air purifier with remote control via a mobile application. It's a state-of-the-art device with smart options in one sleek and stylish design, making them the perfect addition to any home or office.Midea is a global brand specialising in intelligent home and office solutions. The company has 21 production facilities and 260 logistics centres worldwide and operates in more than 200 countries and regions. Midea's annual revenues exceed $53 billion annually. 

Andrei Kazennau, ASBIS's Business Development Manager for the Air conditioning and Heating product category, commented: "We are excited to bring the Midea brand to our business clients, customers and end-users. The first novelty we offer is an innovative product combining three main functions: smart remote control, bladeless tower fan and air purification. The Midea Bladeless Tower Fan & HEPA Air Purifier with Remote Control is a good solution in the upcoming summer season for use at home and in the office for B2B clients: hotels, cafes and restaurants and beauty salons. We work with online and offline marketplaces, DIY stores, and the B2B segment. ASBIS is always ready for new offers for product portfolio distribution."

For additional information, please contact:  

Iwona Mojsiuszko
8Sense Public Relations
Tel. +48 502 344 992

About ASBISc Enterprises Plc 

ASBIS Group is a leading Value Add Distributor, developer and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA) with local operations in Central and Eastern Europe, the Baltic republics, the former Soviet Union, the Middle East and North Africa. 

The business of ASBIS is based on three pillars:
1. Distribution of hardware and software for Client Computing and Data Centers, consumer electronics thru:
    a.   Retail chains and e-tailers
    b.   Resellers to small and medium business
    c.   Large enterprises.
2. Full stack in creation of world class products. From scientific research and development to design and engineering, firmware and software, production and marketing of IT and IoT products and solutions via own brands:
    a.      Aeno (small home appliances).
    b.     Canyon (smart watches, power banks, accessories for computers and mobile devices)
    c.     Cron Robotics (building own solutions in the robotics segment, including cobots).
    d.     Lorgar (accessories for gaming and streaming)
    e.     Perenio (IoT platform, IoT routers, applications and peripherals for smart office/ home, smart health).
    f.     Prestigio (smart devices and accessories, innovative solutions for business and education, etc.)
    d.     Prestigio Solutions (innovative technological solutions for business and education)
3.     Complex solutions sales projects to large enterprises via extensive networks of System Integrators and Value Add Resellers. 

ASBIS was founded in 1990 in Belarus, since 1995 operates from Cyprus. Company has 2 main distribution centers in the world located in the Czech Republic and the United Arab Emirates and 2 regional distribution centers (Georgia, South Africa), subsidiaries in 28 countries, more than 2,200 employees and about, 20 000 active customers in 60 countries worldwide. In 2022, the Group delivered sales of close to USD 2.7 billion.

The Company’s stock has been listed on the Warsaw Stock Exchange since October 2007 under the ticker symbol “ASB” (ASBIS). 

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