PRESS RELEASE - 20 March 2023. Limassol, Cyprus

ASBISc Enterprises Plc, a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), runs intensive activities of its robotics-related business division - ASBIS Robotic Solutions (AROS). The Group doubles its robotic commercial division and started operations of this division in new countries such as Hungary and Bulgaria as well as in the Middle East and North Africa (MENA Region). Local, experienced AROS teams are already operating in Poland, the Czech Republic, Slovakia, Romania, Greece and Cyprus.

In each of these countries, ASBIS has developed a sales offer, strategic business partners and successively activates precise marketing activities in the B2B segment. Further intensive development of partner networks in the segment of robot integrators and resellers is also underway.

Group plans to expand its robotics product portfolio in 2023. First collaborative robots under its own CRON Robotics brand should be expected in European markets also in 2023. 

First products distributed by AROS will be solutions of leading companies such as: Aubo, Dobot, DH Robotics, Gausium&Keenon. Current AROS offer includes cleaning solutions for industrial and commercial spaces, including Hotels Restaurants and Cafes (HORECA), hospitals and office premises, delivery solutions and industrial robotic solutions, such as automation of conveyor operations in production lines, or welding of metal constructions. Other product lines, such as related to security, surveillance, logistics and education will be added successively.

ASBIS Robotic Solutions (AROS) is an important new branch of ASBIS's business launched in December 2022, focused on the distribution of collaborative robots (also known as cobots) and building its own solutions in this area (CRON Robotics). According to market forecasts, by 2030 the global robotics sector will record strong growth at around 20% per year. When it comes to the segment of cobots, i.e. robots that cooperate with humans and industrial. In recent years this sector grew by 40%. The global cobot market is expected to be worth $225 billion by 2026. 

Serhei Kostevitch CEO of ASBIS Group, commented: “ASBIS is deeply involved in the development of its robotics business division. AROS has a very large potential, it is expected that the global robotics market alone may reach the value of several hundred billion dollars in a few years. We want to participate in the development of this sector, especially since we have experience in technological innovation. We are dynamically developing our activity in the robotics sector by joining new countries. It is important that AROS is not only about the sale of ready-made products, but solutions based on global technologies specially developed for the needs of each company and/or  business sectors. That is why it is so important for us to build local teams with knowledge and experience in the field of robotics. I am convinced that already in 2023 we will see the positive effects of our robotics division, which is expected to l develop even more in the coming years.”

For additional information, please contact:  

Iwona Mojsiuszko
8Sense Public Relations
Tel. +48 502 344 992

About ASBISc Enterprises Plc 

ASBIS Group is a leading Value Add Distributor, developer and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA) with local operations in Central and Eastern Europe, the Baltic republics, the former Soviet Union, the Middle East and North Africa. 

The business of ASBIS is based on three pillars:
1. Distribution of hardware and software for Client Computing and Data Centers, consumer electronics thru:
    a.   Retail chains and e-tailers
    b.   Resellers to small and medium business
    c.   Large enterprises.
2. Full stack in creation of world class products. From scientific research and development to design and engineering, firmware and software, production and marketing of IT and IoT products and solutions via own brands:
    a.      Aeno (small home appliances).
    b.     Canyon (smart watches, power banks, accessories for computers and mobile devices)
    c.     Cron Robotics (building own solutions in the robotics segment, including cobots).
    d.     Lorgar (accessories for gaming and streaming)
    e.     Perenio (IoT platform, IoT routers, applications and peripherals for smart office/ home, smart health).
    f.     Prestigio (smart devices and accessories, innovative solutions for business and education, etc.)
    d.     Prestigio Solutions (innovative technological solutions for business and education)
3.     Complex solutions sales projects to large enterprises via extensive networks of System Integrators and Value Add Resellers. 

ASBIS was founded in 1990 in Belarus, since 1995 operates from Cyprus. Company has 2 main distribution centers in the world located in the Czech Republic and the United Arab Emirates and 2 regional distribution centers (Georgia, South Africa), subsidiaries in 28 countries, more than 2,200 employees and about, 20 000 active customers in 60 countries worldwide. In 2022, the Group delivered sales of close to USD 2.7 billion.

The Company’s stock has been listed on the Warsaw Stock Exchange since October 2007 under the ticker symbol “ASB” (ASBIS). 

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