EMBIO completed a product for the fast diagnostics of bacteria, viruses, and environmental pollution

EMBIO completed a product for the fast diagnostics of bacteria, viruses, and environmental pollution

PRESS RELEASE - 8 August 2022; Limassol, Cyprus, and Warsaw, Poland

EMBIO Diagnostics, the company from ASBISc Group, a leading Value-Added Distributor, developer and supplier of IT and IoT products, solutions and services in the growing markets of Europe, Middle East and Africa, which, has finalized its breakthrough product B.EL.D., which, thanks to the use of biosensors, quickly and accurately diagnoses food safety, air and water quality and other environmental pollutants. The device can also be used for the rapid detection and diagnosis of SARS-CoV-2.

B.EL.D. has a CE certificate, which means that it complies with all EU regulations on medical devices IVD. The product is approved for use in the European Union, and is currently entering the stage of intense commercialization. EMBIO Diagnostics has already carried out the first, successfully completed, commercial implementations of this product and it is used, among others in the Charalambides Christis Diary Factory and shipping companies.

EMBIO Diagnostics diagnostic devices are easy to use and are intended for both professional (B2B) and individual (B2C) use. 

In December 2021, ASBIS concluded an agreement to acquire 20% of shares in EMBIO Diagnostics Ltd. 

Costas Tziamalis, Deputy CEO of ASBIS Group, commented: “Our latest investment is just entering the stage of extensive commercialization. EMBIO Diagnostics obtained permits, thanks to which the product B.EL.D. can be sold on the markets of the European Union. Quick and easy-to-perform diagnostic tests, along with an accurate diagnosis of food, water and air, are now very important. Especially that one of the variants of this product is the detection of the SARS-COV-2 virus, which has significantly changed the image of the whole world in the last two years. We plan to make the effective and much-needed EMBIO Diagnostics technology available in all our markets, but we will not limit ourselves to them. As we said, EMBIO Diagnostics is part of our innovative DNA, it is also a great opportunity to diversify our business”. 

EMBIO Diagnostics has built from scratch the unique, portable, ultra-fast and ultra-sensitive B.EL.D. (Bio Electric Diagnostics), which is one of the few biosensor-based multi-purpose chemical analyzers. B.EL.D. within minutes, it can accurately detect bacteria, viruses, including SARS-COV-2, and harmful chemicals, whether in water, food or in the air. The B.EL.D. family of products, i.e. the main device and on-line applications available for both iOS and Android: AirBELD, EnviroBELD, CovBELD(IVD), brings a whole new quality to the traditional industry of diagnostic analysis - providing accurate, almost immediate and cheaper results. 

The product will be primarily directed to such industrial sectors as, among others, milk factories, hotels, hospitals and large office spaces and shopping malls. It will also be available to an individual customer following specific instructions. 

You can buy the product by ordering on sales@embiodiagnostics.eu 


EMBIO Diagnostics has already successfully carried out several commercial implementations of its products:

  • Venice Casino - implementation of 25 AirBELD devices. Venice Casino has already placed orders for further installations in a different casino location.
  • The Cyprus Department of Water uses B.EL.D. to monitor the condition of dams in Cyprus. The project will be replicated in Thessaloniki.Operation of B.EL.D on Charalambides Christis Diary Factory (an international supplier).
  • B.EL.D Devices are operation in Agricultural University of Athens for Biotechnology research applications.
  • B.EL.D and AirBELD has been used for monitoring on the Nicosia General Hospital for Covid testing follow ups. 


The size of the food safety market in the EU is currently EUR 4 billion and is growing at a rate of 7% per year, while the size of the global food safety market is now USD 14.23 billion and is growing by 7.6% per year. This creates great opportunities for EMBIO to grow and further develop cooperation with companies operating in industries such as: meat and poultry, ready-to-eat products, organic farming, etc.

Constantinos Loizou, Founder and CEO of EMBIO Diagnostics Ltd., commented: “We started working on this product in 2016, so we are really happy and very proud that we have obtained all possible permits and are entering a very important stage of global commercialization. We have big ambitions, but we are convinced that B.El.D. with its applications, it is a response to the growing awareness of food, water and air pollution and the need to control these pollutants. Also, thanks to the AirBELD application, public places such as shops, schools, cinemas or theaters will be able to monitor the air on an ongoing basis for the presence of the SARS-COV-2 virus. We already know that our invention works very well and brings tangible benefits to its users. I am convinced that thanks to a partner such as ASBIS, we will achieve our sales goals, but above all, we will change the image of laboratory diagnostics, which together with our product becomes faster, easier, more convenient and cheaper than traditional diagnostics.”

For additional information, please contact:  

Iwona Mojsiuszko
8Sense Public Relations
Tel. +48 502 344 992
E-mail iwona.mojsiuszko@8sensepr.pl

About ASBISc Enterprises Plc 

ASBIS Group is a leading Value Add Distributor, developer and provider of IT, IoT products, solutions and services to the markets of Europe, the Middle East and Africa (EMEA) with local operations in Central and Eastern Europe, the Baltic republics, the former Soviet Union, the Middle East and North Africa. 

The business of ASBIS is based on three pillars:
1. Distribution of hardware and software for Client Computing and Data Centers, consumer electronics thru:
    a.   Retail chains and e-tailers
    b.   Resellers to small and medium business
    c.   Large enterprises.
2. Full stack in creation of world class products. From scientific research and development to design and engineering, firmware and software, production and marketing of IT and IoT products and solutions via own brands:
    a.      Aeno (small home appliances).
    b.     Canyon (smart watches, power banks, accessories for computers and mobile devices)
    c.     Perenio (IoT platform, IoT routers, applications and peripherals for smart office/ home, smart health).
    d.     Prestigio (smart devices and accessories, innovative solutions for business and education, etc.)
3.     Complex solutions sales projects to large enterprises via extensive networks of System Integrators and Value Add Resellers. 

ASBIS was founded in 1990 in Belarus, since 1995 operates from Cyprus. Company has two master distribution centers located in the Czech Republic and in the United Arab Emirates, subsidiaries in 27 countries, more than 2,000 employees and about, 20 000 active customers in 56 countries worldwide. In 2021, the Group delivered sales of close to USD 3.1 billion. 

The Company’s stock has been listed on the Warsaw Stock Exchange since October 2007 under the ticker symbol “ASB” (ASBIS). 

For more news and information visit: www.asbis.com 

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