ASBIS signs a distribution agreement with Loewe

April 19, 2022


ASBIS signs a distribution agreement with Loewe

Value-Added Distributor partners up with the premium brand that pioneered the TV industry

ASBIS becomes a distributor of Loewe – a leading international brand of TV sets and entertainment electronics with almost 100 years of operating history.

Loewe is famous for creating the first TV back in 1931 and starting its mass production. Today, the brand is recognized for its premium-quality home entertainment systems with brilliant sound and award-winning designs. Staying true to its spirit of innovation, the company keeps introducing new product lines by focusing on the lifestyle of its customers and environmental sustainability.

ASBIS grew a solid network of selected retail partners in the luxury electronics segment during the past few years, making it a preferred choice for Loewe. The distribution agreement includes all the 27 countries where ASBIS Group has a local presence, covering CEE, Baltics, FSU, Middle East, Caucasus, and Central Asia.

As a result, the partnership will allow Loewe to expand their presence to a significant number of new markets across the EMEA region and will noticeably increase the premium electronics portfolio of ASBIS.

We are very excited to welcome Loewe as our partner and offer its iconic products to our customers. This agreement reinforces our reputation as a reliable partner that can be trusted by premium brands, and we look forward to supporting Loewe in its growth.” - said Serhei Kostevitch, CEO of ASBIS

“We are very proud to announce this partnership with ASBIS to represent the brand across EMEA markets. This partnership marks a new step in repositioning Loewe as an international premium brand and making our state-of-the-art technology available to a wide audience. ASBIS not only has a long history and tremendous insight into the industry, but coupled with their proven track record, ASBIS will ensure that the Loewe brand is launched and brought to life across the key retail channels in EMEA. We are delighted to rely on ASBIS to grow our business and feel confident in our future success.” - says José Barreiro-Lopez, Loewe VP of Global Sales.


ASBISC Enterprises PLC (WSE: ASB) is a leading Value Add Distributor, OEM, and Solutions Provider of IT, IoT, IoT, and AI across CEE, FSU, and MEA. The company specializes in value-added distribution (VAD), B2B market solutions and ICT products distribution from global suppliers. As IT industry leaders, the Group’s expert teams configure hardware products and software elements, cloud-based services, and technologies to create commercially viable solutions of choice. For more information, visit the company's website at

About Loewe

Loewe Technology GmbH is a leading international brand for television sets and entertainment electronics based in Kronach, Franconia. Since its foundation in 1923, the company has shaped the industry with its iconic products and numerous technical innovations and has received lots of awards for its elegant designs. For more information, visit the company's website at

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